They also hold back that they actually have a duty to deliver to all platforms – in the same way as they have a duty to deliver to all bookstores. Publishers hold back for their authors how much they actually lose by not being on both platforms. Here, there are two major players owned by the largest publishers, and which exclude each other’s authors. A third and much smaller player in Norway is Ebok Plus, owned by Vigmostad & Bjørke. Authors with Aschehoug and Gyldendal which owns Cappelen Damm that runs the subscription service Fabel) are having their titles excluded from rival Storytel Norway, jointly owned by Cappelen Damm and Sweden’s Storytel. Norway is in the unusual position of publishers owning unlimited distribution platforms. For publishers the compromise is that they forego sales/downloads on other platforms, but the sheer volume of titles they field makes that worthwhile. In Norway it’s not so much a demand for exclusivity as that audiobook publishers are keeping content to their own platforms to attract consumers. (And that’s before we even begin to think about the need to pay Amazon for visibility using Amazon Ads.) Put simply, by signing up to KDP Select to be in Kindle Unlimited indie authors forego income everywhere else due to Amazon’s insistence on exclusivity. Ndie authors about low returns had only themselves to blame. The debate strikes at the heart of the faux narrative in the Anglophone publishing arena – and especially among self-publishers – that unlimited subscription means earning less. Rather undermining the popular myth that authors cannot make money with unlimited subscription services, seven high-profile Norwegian authors have hired a lawyer to ensure their books are on more unlimited subscription platforms to raise their earnings. ”It was like a revelation when I saw how much larger market share Storytel had, and what it meant to me.” It may no longer be relevantĪuthor Jørn Lier Horst moved to Strawberry publishing house Capitana, and went from having titles on one platform to being widely available.
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